"Water of Life"

George Bernard Shaw once quoted,
“Whisky is liquid sunshine."

New Work

Inspiration for this project came to mind one evening after many hours of work in the darkroom. Needing a break, I poured myself a whisky. The bold, smooth flavours barely had a moment to swell the back of my throat before I noticed a glitter of light bouncing off the near-empty whisky bottle. Oddly unmindful of its shape in the past, I marvelled at its elegant design. I then tucked in another shot of what remained and had an idea.

The next day, I arranged with a local pub to pick up an assortment of their empty whisky bottles. I discovered that these overlooked and discarded (hopefully recycled) glass containers are — apart from carrying liquid sunshine — designed with a purpose. Not only does a bottle have to conform to all legal requirements, but it goes through a rigorous branding process.

It’s true. Looks matter. The design of a whisky bottle is very important. Many brands are simple and stylish. Others, innovative and intriguing. Some ... well, they appear destined for a fashion runway show!

Content vs. Marketing: does one buy whisky or the packaging?

Good question. “Single malt. Make it a double, please.”

A Whisky Glow

Bottoms Up

Neat

Cheers!

Valley Of The Livet

Liquid Sunshine

On The Rocks

A Bottle's Purpose

Pouring Over A Double

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