Water of Life

The playwright George Bernard Shaw is believed to have said,
“Whisky is liquid sunshine."

Water of Life

Inspiration for Water of Life came to mind one evening after many hours of work in the darkroom. Needing a break, I poured myself some whisky. The bold, smooth flavours barely had a moment to swell in the back of my throat before I noticed a glitter of light bouncing off the near-empty whisky bottle. Though I had been oddly unmindful of its shape in the past, I now marvelled at its elegant design. I then tucked in another shot of what remained and had an idea.

The next day, I arranged to pick up an assortment of empty whisky bottles from a local pub. Washed and stripped of their labels, I discovered that these glass containers — apart from carrying liquid sunshine — are designed with a purpose. Not only does a bottle have to conform to all legal requirements but it also goes through a rigorous branding process.

It’s true that looks matter. The design of a whisky bottle is important. Many brands are simple and stylish. Some are innovative and intriguing. And others, well, they appear destined for a fashion runway show!

Content versus marketing: does one buy whisky or the packaging? Good question. “Single malt. Make it a double, please.”

A Whisky Glow

Bottoms Up

Neat

Cheers!

Valley Of The Livet

Liquid Sunshine

On The Rocks

A Bottle's Purpose

Pouring Over A Double

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